The Co-operative University of Kenya

Managing The Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

By: Smith, ShaunContributor(s): Wheeler, JoeMaterial type: TextTextPublication details: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Description: xvi, 254 p. : ill. ; 24 cmISBN: 0273661957Subject(s): Customer relations | Relationship marketing | Customer loyaltyDDC classification: 658.812 LOC classification: HF5415.5 | S65 2002
List(s) this item appears in: marketing
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.5 S65 2002 (Browse shelf(Opens below)) 1 Checked out to Margaret Oranga (CBMC01/5062/2022) 03/02/2023 2020-1544

Includes bibliographical references and index.

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