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IMC : using advertising and promotion to build brands / Tom Duncan.

by Duncan, Tom (Thomas R.).

Series: The McGraw-Hill/Irwin series in marketingEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2002Availability: Items available for loan: Karen (1) Call number: HF5415.13 .D846 2002.

Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : South-Western, Cengage Learning, c2012Availability: Items available for loan: Karen (2) Call number: HF5821 .O34 2012, ...

The Business of Aspiration : How Social, Cultural, and Environmental Capital Transforms Brands / Ana Andjelic.

by Andjelic, Ana, 1976- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Availability: Items available for loan: Karen (3) Call number: HF5415.1255 .A49 2021, ...

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