Promotion and Integrated Marketing Communications / Richard J. Semenik.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN: 0324062532 (core text with Info Trac); 0324125682 (core text only)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1 LOC classification: HF5837 | .S45 2002Item type | Current library | Call number | Status | Date due | Barcode |
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Book | Karen | HF5837 .S45 2002 (Browse shelf(Opens below)) | Available | 2020-0584 |
Includes bibliographical references and indexes.
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