Normal view MARC view ISBD view

Promotion and Integrated Marketing Communications /

Semenik, Richard J.

Promotion and Integrated Marketing Communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, c2002. - xxxix, 582 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0324062532 (core text with Info Trac) 0324125682 (core text only)

LCCN: 00068752

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837 / .S45 2002

Dewey Class. No.: 659.1

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The Co-operative University of Kenya

Promotion and Integrated Marketing Communications /