The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Material type: TextPublication details: New York : McGraw-Hill, c2009Description: vii, 232 p. : ill. ; 24 cmISBN: 0071615059 (alk. paper); 9780071615051 (alk. paper)Subject(s): Marketing -- Management | Communication in marketing | Rate of return | ProfitDDC classification: 658.8 LOC classification: HF5415.13 | .M59 2009Online resources: Table of contents onlyItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Karen | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 1 | Available | 2020-0830 | |
Book | Karen | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 2 | Available | 2020-0885 | |
Book | Karen | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 3 | Available | 2020-0967 | |
Book | Karen | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 4 | Available | 2020-0968 | |
Book | Nairobi | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 5 | Available | 021076 | |
Book | Nairobi | HF5415.13 .M59 2009 (Browse shelf(Opens below)) | 6 | Available | 2020-3637 |
Includes bibliographical references (p. 214-219) and index.
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