Normal view MARC view ISBD view

The Four Pillars of Profit-Driven Marketing :

Moeller, Leslie H., 1961-

The Four Pillars of Profit-Driven Marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York : McGraw-Hill, c2009. - vii, 232 p. : ill. ; 24 cm.

Includes bibliographical references (p. 214-219) and index.

ISBN: 0071615059 (alk. paper) 9780071615051 (alk. paper)

LCCN: 2008031080

Subjects--Topical Terms:
Marketing--Management.
Communication in marketing.
Rate of return.
Profit.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The Co-operative University of Kenya

The Four Pillars of Profit-Driven Marketing :