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Guerrilla Marketing Attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.

By: Levinson, Jay ConradMaterial type: TextTextPublication details: Boston : Houghton Mifflin, 1989Description: viii, 194 p. ; 24 cmISBN: 0395476933; 0395502209 (pbk.)Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 LOC classification: HF5415 | .L476 1989Online resources: Publisher description | Contributor biographical information
Contents:
One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.
List(s) this item appears in: MSc-Marketing,Innovation and Technology
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HF5415 .L476 1989 (Browse shelf(Opens below)) Available 2020-1184

Includes index.

Bibliography: p. [183]-187.

One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas.

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