IMC : using advertising and promotion to build brands / Tom Duncan.
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002Edition: 1st edDescription: xxxii, 783 p. : ill. (chiefly col.) ; 29 cmISBN: 025621476X (alk. paper)Subject(s): Branding (Marketing)DDC classification: 658.8/27 LOC classification: HF5415.13 | .D846 2002Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book | Karen | HF5415.13 .D846 2002 (Browse shelf(Opens below)) | 1 | Available | 2020-2517 |
Includes bibliographical references and index.
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