IMC :
Duncan, Tom
IMC : using advertising and promotion to build brands / Tom Duncan. - 1st ed. - Boston : McGraw-Hill, 2002. - xxxii, 783 p. : ill. (chiefly col.) ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
025621476X (alk. paper)
2001030302
Branding (Marketing)
HF5415.13 / .D846 2002
658.8/27
IMC : using advertising and promotion to build brands / Tom Duncan. - 1st ed. - Boston : McGraw-Hill, 2002. - xxxii, 783 p. : ill. (chiefly col.) ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
025621476X (alk. paper)
2001030302
Branding (Marketing)
HF5415.13 / .D846 2002
658.8/27