Strategic Marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2003Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General book
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Karen | HF5415.135 .C72 2003 (Browse shelf(Opens below)) | 1 | Available | 2024-0245 |
Includes bibliographical references and indexes.
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