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		Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W \| Lamb, Charles W \| Crittenden, Victoria Lynn. Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Karen (2) Call number: HF5415 .C6944 1999, ... Place hold Add to cart (remove)
		Strategic Marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W \| Piercy, Nigel. Series: McGraw-Hill/Irwin series in marketingEdition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2003Online access: Publisher description \| Table of contents Availability: Items available for loan: Karen (1) Call number: HF5415.135 .C72 2003. Place hold Add to cart (remove)

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