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Strategic Marketing /

Cravens, David W.

Strategic Marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill., maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0072466650 (student : alk. paper) 0071151613 (international : alk. paper)

LCCN: 2002016549

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .C72 2003

Dewey Class. No.: 658.8/02

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The Co-operative University of Kenya

Strategic Marketing /