The Co-operative University of Kenya

Essentials of Marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0072894822 (alk. paper); 0071179089 (international ed.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2000
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415 .M378 2000 (Browse shelf(Opens below)) 1 Available 2020-0903
Book Book Karen
HF5415 .M378 2000 (Browse shelf(Opens below)) 2 Available 2020-1135
Book Book Nairobi
HF5415 .M378 2000 (Browse shelf(Opens below)) Available 021079

Includes indexes.

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