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Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D Contributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN: 0256183414Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 1997

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415 .M378 1997 (Browse shelf(Opens below))	1	Available		2024-0216

McCarthy's name appears first in previous ed.

Includes bibliographical references (p. 574-610) and indexes.

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The Co-operative University of Kenya

Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy.