Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1997Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN: 0256183414Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 1997Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General book | Karen | HF5415 .M378 1997 (Browse shelf(Opens below)) | 1 | Available | 2024-0216 |
McCarthy's name appears first in previous ed.
Includes bibliographical references (p. 574-610) and indexes.
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