Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
Material type:
TextPublisher: New York : Routledge, 2017Edition: 3rd editionDescription: XVIII,360PContent type: text Media type: computer Carrier type: online resourceISBN: 0750657375Subject(s): Arts -- Marketing | Arts -- ManagementAdditional physical formats: Print version:: Creative arts marketingDDC classification: 700.68/8 LOC classification: NX634 | .O582 2003| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Karen | NX634 .O582 2003 (Browse shelf(Opens below)) | 1 | Available | 2020-1872 |
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| NX165 .M37 2011 The Humanities Through the Arts / | NX450.5 .L5 African Animals in Renaissance Literature and Art. | NX633 .S67 1963 How Art and Music Speak to Us | NX634 .O582 2003 Creative Arts Marketing / | Open A.I.R 2013 Knowledge & Innovation in Africa | P 51 .B54 1961 The Techniques of Language Teaching | P53.27 .S43 2006 Second-language writing in the composition classroom : a critical sourcebook / |
Includes bibliographical references and index.
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Description based on print version record and CIP data provided by publisher.
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