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Creative Arts Marketing /

O'Sullivan, Terry, 1957-

Creative Arts Marketing / Terry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead. - 3rd edition. - XVIII,360P.:

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

ISBN: 0750657375

LCCN: 2017021887

Subjects--Topical Terms:
Arts--Marketing.
Arts--Management.

LC Class. No.: NX634 / .O582 2003

Dewey Class. No.: 700.68/8

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The Co-operative University of Kenya

Creative Arts Marketing /