The Co-operative University of Kenya

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Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M352324 2008, Nairobi (1) Call number: HF5415.13 .M352324 2008.
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Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Churchill, Gilbert A | Ford, Neil M | Walker, Orville C | Marshall, Greg W.

Series: Mcgraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only | Publisher description Availability: Items available for loan: Nairobi (1) Call number: HF5438.4 .C48 2009.
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