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Essentials of Marketing Research /

Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.]. - 1st ed. - Boston : McGraw-Hill/Higher Education, c2008. - xvi, 382 p. : ill. ; 26 cm.

Includes bibliographical references (p. [358]-361) and index.

ISBN: 9780073381022 (alk. paper) 0073381020 (alk. paper)

LCCN: 2007009178

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .E894 2008

Dewey Class. No.: 658.8/3

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The Co-operative University of Kenya

Essentials of Marketing Research /