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Introduction to Marketing Carl McDaniel, Charles W. Lamb and Joseph F. Hair

By: McDaniel Carl Material type: Text

TextPublication details: Australia : South Western Cengage Learning, ©2013Edition: 12th edDescription: xxviii, 835p. : illISBN: 9781133273875,101133273874Subject(s): Export marketingLOC classification: HF5415 | .M33 2013

List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415 .M33 2013 (Browse shelf(Opens below))	1	Available		014605

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The Co-operative University of Kenya

Introduction to Marketing Carl McDaniel, Charles W. Lamb and Joseph F. Hair