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Introduction to Marketing

McDaniel Carl

Introduction to Marketing Carl McDaniel, Charles W. Lamb and Joseph F. Hair - 12th ed - Australia : South Western Cengage Learning, ©2013. - xxviii, 835p. : ill.;

Includes bibl. refs.

ISBN: 9781133273875,101133273874

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF5415 / .M33 2013

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The Co-operative University of Kenya

Introduction to Marketing