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A preface to Marketing Management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: Eleventh ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008Other title: Marketing management.Online access: Table of contents only Availability: Items available for loan: Nairobi (3) Call number: HF5415.13 .P388 2008, .., Karen (8) Call number: HF5415.13 .P388 2008 (SL), ... Items available for reference: Mombasa Not for loan (1) Call number: HF5415.13 .P388 2008, Karen Not for loan (1) Call number: HF5415.13 .P388 2008 (RES), Nairobi Not for loan (1) Call number: HF5415.13 .P388 2008. Not available: Checked out (1).
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Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Karen (5) Call number: HF5415.3 .P468 2008, .., Nairobi (1) Call number: HF5415.3 .P468 2008. Items available for reference: Karen Not for loan (1) Call number: HF5415.3 .P468 2008.
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Marketing Management : Knowledge and Skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.13 .P387 2004.

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