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A preface to Marketing Management /

Peter, J. Paul.

A preface to Marketing Management / Marketing management J. Paul Peter, James H. Donnelly, Jr. - Eleventh ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references (p. 235-241) and indexes.

ISBN: 9780073380964 (alk. paper) 0073380962 (alk. paper)

LCCN: 2007034680

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P388 2008

Dewey Class. No.: 658.8

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The Co-operative University of Kenya

A preface to Marketing Management /