Total Relationship Marketing : (Record no. 353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01017nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2630439 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408140441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140428b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750686334, 075064463X (pbk.), |
| Terms of availability | AVAILLABLE |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | ENG |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| Item number | .G86 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 330 |
| Personal name | Gummesson, Evert, |
| Dates associated with a name | 1936- |
| 245 ## - TITLE STATEMENT | |
| Title | Total Relationship Marketing : |
| Remainder of title | b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm |
| Statement of responsibility, etc. | Evert Gummesson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD ED |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, Mass |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | __ |a xiii, 281 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 331 |
| Topical term or geographic name as entry element | Relationship marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents,Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html">http://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karen | Karen | 28/04/2014 | 014938 | HF5415.55 .G86 2008 | 014938 | 28/04/2014 | 1 | 28/04/2014 | General book |