The Co-operative University of Kenya

Consumer Behavior : (Record no. 10051)

MARC details
000 -LEADER
fixed length control field 01333cam a2200361 a 4500
001 - CONTROL NUMBER
control field 13055125
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230505113448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030113s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003041331
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536861 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214690 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33.U6
Item number H38 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342/0973
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 311
245 10 - TITLE STATEMENT
Title Consumer Behavior :
Remainder of title Building Marketing Strategy /
Statement of responsibility, etc. Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 790 p. :
Other physical details col. ill. ;
Dimensions 27 cm +
Accompanying material 1 CD ROM (4 3/4in. )
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompying CD ROM.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coney, Kenneth A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Karen Karen 05/05/2023 Donation from Delta College 2   HF5415.33.U6 H38 2004 2023-0153 05/05/2023 1 05/05/2023 General book
          Karen Karen 17/05/2023 DONATION FROM DELTA COLLEGE 2   HF5415.33.U6 H38 2004 2023-0226 17/05/2023 2 17/05/2023 General book

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