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Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ) - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

ISBN: 0072536861 (alk. paper) 0071214690 (international : alk. paper)

LCCN: 2003041331

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2004

Dewey Class. No.: 658.8/342/0973

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The Co-operative University of Kenya

Consumer Behavior : Building Marketing Strategy /