Marketing Communications (Record no. 737)
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000 -LEADER | |
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fixed length control field | 006310000a22002170004500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210408021712.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140515b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 100749442654,139780749442651 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CUK |
Language of cataloging | eng |
Transcribing agency | CUK |
Modifying agency | CUK |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.3 |
Item number | .S65 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | 825 |
Personal name | Smith, P. R. |
245 ## - TITLE STATEMENT | |
Title | Marketing Communications |
Statement of responsibility, etc. | P.R.Smith and Jonathan Taylor |
Remainder of title | An integrated approach |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Kogan Page, |
Date of publication, distribution, etc. | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 696p. : |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 365 |
Topical term or geographic name as entry element | Marketing -management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 826 |
Personal name | Taylor, Jonathan |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | General book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Karen | Karen | 15/05/2014 | 4 | HF5415.3 .S65 2004 | 013065 | 16/03/2020 | 29/07/2019 | 1 | 15/05/2014 | General book |