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Marketing Communications

Smith, P. R.

Marketing Communications An integrated approach P.R.Smith and Jonathan Taylor - 4th ed - London : Kogan Page, 2004. - xvi, 696p. :

Includes index

ISBN: 100749442654,139780749442651

Subjects--Topical Terms:
Marketing -management

LC Class. No.: HF5415.3 / .S65 2004

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The Co-operative University of Kenya

Marketing Communications