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Marketing Communications P.R.Smith and Jonathan Taylor An integrated approach

By: Smith, P. R Contributor(s): Taylor, Jonathan Publication details: London : Kogan Page, 2004Edition: 4th edDescription: xvi, 696pISBN: 100749442654,139780749442651Subject(s): Marketing -managementLOC classification: HF5415.3 | .S65 2004

List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415.3 .S65 2004 (Browse shelf(Opens below))	1	Available		013065

Includes index

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The Co-operative University of Kenya

Marketing Communications P.R.Smith and Jonathan Taylor An integrated approach