Strategic Marketing Management: Planning, Implementation and Control (Record no. 519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408012217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140506b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750659383 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUK |
| Transcribing agency | CUK |
| Language of cataloging | eng |
| Modifying agency | CUK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W5 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 615 |
| Personal name | Richard M.S.Wilson |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Management: Planning, Implementation and Control |
| Statement of responsibility, etc. | Richard M.S.Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Amsterdam,. |
| Name of publisher, distributor, etc. | Elsevier |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 867p.; . |
| Dimensions | 28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 617 |
| Topical term or geographic name as entry element | Marketing--Strategy formulation. ; Market mix. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 618 |
| Personal name | Colin Gilligan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karen | Karen | 06/05/2014 | 4 | HF5415.13 .W5 2005 | 014635 | 29/03/2022 | 29/03/2022 | 1 | 06/05/2014 | General book |