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Strategic Marketing Management: Planning, Implementation and Control

Richard M.S.Wilson

Strategic Marketing Management: Planning, Implementation and Control Richard M.S.Wilson and Colin Gilligan. - 3rd ed. - Amsterdam,. Elsevier 2005 - xii, 867p.; . 28cm

Includes bibliographical references and index.

ISBN: 9780750659383

Subjects--Topical Terms:
Marketing--Strategy formulation. ; Market mix.

LC Class. No.: HF5415.13 / .W5 2005

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The Co-operative University of Kenya

Strategic Marketing Management: Planning, Implementation and Control