The Co-operative University of Kenya

Strategic Marketing Management: Planning, Implementation and Control Richard M.S.Wilson and Colin Gilligan.

By: Richard M.S.WilsonContributor(s): Colin GilliganMaterial type: TextTextPublication details: Amsterdam,. Elsevier 2005Edition: 3rd edDescription: xii, 867p.; . 28cmISBN: 9780750659383 Subject(s): Marketing--Strategy formulation. ; Market mixLOC classification: HF5415.13 | .W5 2005
List(s) this item appears in: marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .W5 2005 (Browse shelf(Opens below)) 1 Available 014635

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4