Marketing: (Record no. 4605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 012707 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210408004540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150223b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780759338715 |
| Terms of availability | available |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CUCK |
| Transcribing agency | CUCK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .J35 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Subhash. C |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Planning & Strategy. |
| Statement of responsibility, etc. | Subhash C. Jain |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, Ohio |
| Name of publisher, distributor, etc. | Thomson Custom |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,931p.: |
| Other physical details | ill.; |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | Companion to: Marketing planning & strategy ed. 2000.<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes Bibliographic References and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Mangement |
| General subdivision | Case Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karen | Karen | 23/02/2015 | 012707 | HF5415.13 .J35 2004 | 012707 | 23/02/2015 | 1 | 23/02/2015 | General book |