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Marketing:

Jain, Subhash. C

Marketing: Planning & Strategy. Subhash C. Jain - 7th ed. - Mason, Ohio Thomson Custom c2004 - xii,931p.: ill.; 24cm

Companion to: Marketing planning & strategy ed. 2000.

includes Bibliographic References and Index

ISBN: 9780759338715 available

Subjects--Topical Terms:
Marketing--Case Studies--Mangement

LC Class. No.: HF5415.13 / .J35 2004

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Marketing: