Marketing Essentials (Record no. 1141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 014626 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190521062744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139781111221928 |
| Terms of availability | Availlable |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | cuck |
| Language of cataloging | eng. |
| Transcribing agency | cuck |
| Modifying agency | cuck |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | M33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCDANIEL,CARL |
| 9 (RLIN) | 728 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Essentials |
| Statement of responsibility, etc. | Mcdaniel,Carl, Lamb,Charles W. and Jr.Hair F. Joseph |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Austraria |
| Name of publisher, distributor, etc. | Cengage learning |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,648p. |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliographical reference and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 309 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1427 |
| Personal name | Lamb,Charles W. and Jr.Hair F. Joseph |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mombasa | Mombasa | 26/06/2014 | 014626 | 1 | HF5415.M33 2012 | 014626 | 21/04/2017 | 20/04/2017 | 1 | 26/06/2014 | General book |