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Marketing Essentials

MCDANIEL,CARL

Marketing Essentials Mcdaniel,Carl, Lamb,Charles W. and Jr.Hair F. Joseph - 7th ed. - Austraria Cengage learning 2012 - xxiii,648p. ill.

includes bibliographical reference and index

ISBN: 139781111221928 Availlable

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M33

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The Co-operative University of Kenya

Marketing Essentials