Basic Marketing : A Global-managerial Approach
Perreault, William D.
Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)
Includes bibiliographical references (p. 754-810) and indexes.
0071121102
Marketing -management
HF5415.13 / .M369 2002
Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)
Includes bibiliographical references (p. 754-810) and indexes.
0071121102
Marketing -management
HF5415.13 / .M369 2002