Basic Marketing : (Record no. 399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 011234 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211123133731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140429b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071121102 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 430 |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | A Global-managerial Approach |
| Statement of responsibility, etc. | William D. Perreault, Jr., E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 815 [28] p. |
| Other physical details | col. ill., maps |
| Dimensions | 28 cm |
| Accompanying material | 1 computer laser optical disk (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibiliographical references (p. 754-810) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 365 |
| Topical term or geographic name as entry element | Marketing -management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Karen | Karen | 29/04/2014 | 011234 | HF5415.13 .M369 2002 | 29/04/2014 | 1 | 29/04/2014 | General book | |||||||
| Karen | Karen | 01/09/2015 | 015197 | HF5415.13 .M369 2002 | 01/09/2015 | 3 | 01/09/2015 | General book | 015197 | ||||||
| Karen | Karen | 01/09/2015 | 015194 | HF5415.13 .M369 2002 | 01/09/2015 | 4 | 01/09/2015 | General book | 015194 | ||||||
| Nairobi | Nairobi | 01/09/2015 | 015196 | HF5415.13 .M369 2002 | 01/09/2015 | 2 | 01/09/2015 | General book | 015196 | ||||||
| Nairobi | Nairobi | 01/09/2015 | 013106 | HF5415.13 .M369 2002 | 01/09/2015 | 5 | 01/09/2015 | General book | 013106 |