The economics of the brand : a marketing analysis / Trevor Watkins.
Material type:
TextSeries: The McGraw-Hill marketing seriesPublication details: London ; New York : McGraw-Hill, c1986Description: x, 161 p. : ill. ; 25 cmISBN: 007084156X (pbk.) :Subject(s): Brand choiceDDC classification: 658.8/343 LOC classification: HF5415.3 | .W38 1986
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General book
|
Karen | HF5415.3 .W38 1986 (Browse shelf(Opens below)) | 1 | Available | 012308 |
Includes bibliographies and indexes.
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