Marketing : The Basics / Karl Moore and Niketh Pareek.
Material type: TextSeries: The basicsPublication details: London ; New York : Routledge, 2010Description: vi, 240 p. : ill.; 21 cmISBN: 0415380804 (hbk.); 9780415380805 (hbk.); 0415380790 (pbk.); 9780415380799 (pbk.); 0203967518 (ebk.); 9780203967515 (ebk.)Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M664 2006Other classification: 85.40 Online resources: Table of contents | Publisher description
Contents:
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General book | Karen | HF5415.13 .M664 2006 (Browse shelf(Opens below)) | 1 | Available | 013030 |
Includes bibliographical references and index.
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
There are no comments on this title.