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		Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012. Lists: marketing, MSc-Marketing,Innovation and Technology, Public relations and advertising. Place hold Add to cart (remove)
		Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Terence A. Shimp. by Shimp, Terence A \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.123 .S54 2007. Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)
		Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004. Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)

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