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Advertising and Integrated Brand Promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Karen (5) Call number: HF5821 .O34 2009, ...

Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : South-Western, Cengage Learning, c2012Availability: Items available for loan: Karen (2) Call number: HF5821 .O34 2012, ...

Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors.

by Goodrich, William B | Sissors, Jack Zanville, 1919-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, IL : NTC Business Books, c1996Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5826.5 .G66 1996.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Karen (4) Call number: HF5821 .O34 2006, ...

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