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		Contemporary Advertising / William F. Arens. by Arens, William F. Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description \| Table of contents only Availability: Items available for loan: Karen (3) Call number: HF5821 .B62 2006, ... Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)
		Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2004Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2004. Lists: marketing, Public relations and advertising. Place hold Add to cart (remove)

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