The Co-operative University of Kenya

Advertising / William F. Arens, David H. Schaefer, Michael F. Weigold.

By: Arens, William FContributor(s): Schaefer, David H | Weigold, Michael F, 1958-Material type: TextTextPublisher: New York: McGraw-Hill Irwin, c2012Description: xiii, 498 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780078028915 (pbk.) acidfree paper; 0078028914 (pbk.) acidfree paperOther title: M: advertising [Cover title]Subject(s): AdvertisingLOC classification: HF5821.A74 | A48 2012Online resources: Publisher description | Table of contents only
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5821.A74 A48 2012 (Browse shelf(Opens below)) 1 Available 2023-0164

Includes bibliographical references (pages 458-473) and indexes.

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