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		Marketing : The Basics / Karl Moore and Niketh Pareek. by Moore, Karl, 1955- \| Pareek, Niketh. Series: The basicsMaterial type: Text; Format: print available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2010Online access: Table of contents \| Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M664 2006 . Lists: marketing, MSc-Marketing,Innovation and Technology. Place hold Add to cart (remove)
		Consumer Behavior : A Strategic Approach / Henry Assael. by Assael, Henry. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c2004Online access: Publisher description \| Table of contents only Availability: Items available for loan: Karen (1) Call number: HF5415.3 .A828 2004. Place hold Add to cart (remove)

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