The Co-operative University of Kenya

Marketing : The Basics / Karl Moore and Niketh Pareek.

By: Moore, Karl, 1955-Contributor(s): Pareek, NikethMaterial type: TextTextSeries: The basicsPublication details: London ; New York : Routledge, 2010Description: vi, 240 p. : ill.; 21 cmISBN: 0415380804 (hbk.); 9780415380805 (hbk.); 0415380790 (pbk.); 9780415380799 (pbk.); 0203967518 (ebk.); 9780203967515 (ebk.)Subject(s): Marketing -- Management | Marketing research | Consumer behavior -- Research | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M664 2006Other classification: 85.40 Online resources: Table of contents | Publisher description
Contents:
What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .M664 2006 (Browse shelf(Opens below)) 1 Available 013030

Includes bibliographical references and index.

What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.

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