The Co-operative University of Kenya

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Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Higher Education, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (2) Call number: HF5415.2 .E894 2008, ...

Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra.

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: Karen (1) Call number: HF5415.2 .M288 2002.
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