The Co-operative University of Kenya

Marketing Research : an Integrated Approach / Alan Wilson.

By: Wilson, Alan, 1958-Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Edition: 2nd edDescription: xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 027369474X (alk. paper); 9780273694748Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .W558 2006
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.2 .W558 2006 (Browse shelf(Opens below)) 1 Available 2024-0210

Includes bibliographical references and index.

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