Essentials of Marketing Research / William G. Zikmund, Barry J. Babin.
Material type: TextPublication details: Mason, Ohio : Thomson/South-Western, c2003Edition: 2nd edDescription: xxi, 452 p. : col. ill. ; 28 cmISBN: 9780324182576; 032418257(pbk.)Subject(s): Marketing researchLOC classification: HF5415.2 | .Z537 2003Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General book | Karen | HF5415.2 .Z537 2003 (Browse shelf(Opens below)) | 1 | Available | 2022-6976 |
Includes bibliographical references and index.
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