The Co-operative University of Kenya

Consumer Behavior : A Strategic Approach / Henry Assael.

By: Assael, HenryMaterial type: TextTextPublication details: Boston : Houghton Mifflin, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: 0618222154Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8/342 LOC classification: HF5415.3 | .A828 2004Online resources: Publisher description | Table of contents only
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.3 .A828 2004 (Browse shelf(Opens below)) 1 Available 2022-6180

Includes bibliographical references and indexes.

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